RESIDUUMS SOCIAL MEDIA
Residuum's social media page has been such a surprising success story for us. We have had such an emphatic response and engagement from large audiences, having videos breach 200,000 views, building a following of 3,000 and counting and connecting with so many creators. We took it upon ourselves to promote our film, we knew that we had to find our way to break into the internet. Our social media manager Byron took this job very seriously!
​
​
We continuously recorded behind-the-scenes footage to have enough material to create content that captures people and inspires our viewers. We wanted to show audiences exclusive footage of what it's like on a film set, from questionnaires to edits of our crew working on the film, we sought to show the world something they dont get to see on a day-to-day basis.
This mission of building a community and showing the internet what we had for them couldn't have gone any better. We had multiple videos breach 10k views early and had followers messaging us to be a part of the project or just congratulate us. We knew we had something special and we ran with it, producing unconventional videos to promote a film that's heading for film festivals. We wanted to come across as more than relatable, we wanted to show them that we understand their problems too. As young filmmakers, we understood the struggles of making a film on a budget, we wanted to build a connection with our audience to help spread it.
